Retrograde Imageworks

Various 3-state animated tray icons developed for affiliate-based shopping rewards technology.

The icon for the technology would wait, inactive (state 1), in a user's tray until they visited an affiliated merchant's online shop. Upon visiting a participating site, the tray icon would toggle to indicate the potential for earning rewards (state 2). When a purchase was made through the merchant's site, the icon would fully illuminate (state 3).